The Chichester Business Improvement District ran an open meeting on 12 October where the future direction of BID was outlined as were the plans for the 2017 Christmas Campaign for Chichester.
Colin Hicks, the Chair of Chichester BID (shown speaking above) explained the changes in the BID’s organisation and the new focus for the BID Team on driving footfall and leading efforts to improve the dwell-times of visitors to the City. The BID area is funded by the businesses themselves and several BID members have responded to calls to propose ideas to promote the City, three of which will be trialled in the Xmas period. Plans include several nights of mulled wine, mince pies and chestnuts at The Cross and various choristers and performances. The Christmas Lights Switch On (sponsored by Bray Associates) and Firework display (sponsored by Woodland Crafts Events Management) is on November 23 from 5pm.
The BID Team now also enjoy an improving relationship with both public and private partners and is consulted about wider issues of importance to members, such as the Chichester Vision, and tourism and transport policies that are relevant to the City Centre.
Analysis of footfall is undertaken using mobile data. Chichester BID has dedicated footfall cameras along with fourteen sensors that count mobile phones passing in the area within the City centre. These allow us to monitor what brings people into Chichester and where these people go. The sensors have been designed from the ground-up specifically to prevent personal data from being collected. The data is collected by Springboard UK & Noggin.
Cllr Roger Barrow, cabinet member for Chichester District Council, presented a trial ‘Against Litter’ Campaign that he is leading, which will begin in a month’s time. The leaflet to be used can be viewed here.
Janet Tuckett was introduced, who had previously worked for Chichester BID and returns as the members’ part-time Ambassador. This is a new role which involves working with BID area businesses to keep them informed about what is happening in the City and help promote their special events or promotional offers. Janet will also be very much the BID area’s eyes and ears, on hand to assist with any issues businesses may have, as they arise and ensuring these are taken up quickly and dealt with. This will include leading the BID Team in the pursuit of these concerns with the local Councils or other relevant agencies.
Further information about Chichester BID can be found at their website.